James Rendell

  • Lecturer in Creative Industries
  • Faculty of Business and Creative Industries
  • Darlithydd yn y Diwydiannau Creadigol
  • Cyfadran Busnes a Diwydiannau Creadigol
James Rendell

About Me

I'm an early career lecturer in creative industries and Industry Liaison Officer for the Media, Culture and Journalism Undergraduate programme. My research interests largely focus on screen media audiences and identity, fans meaning-making practices and participatory cultures, digital media technologies, cult media, and transnational media ecologies. I am also particularly interested in media inclusion and diversity including access to, and usage of, media - such as dementia-friendly cinema events - and textual representations - such as race, gender, and sexuality. 

I teach on a number of modules including Contemporary Popular Television; Consumer Cultures; TV Drama; Media Audiences and Fandom; and Understanding Communication in the Creative Industries. I am also a supervisor for undergraduate students and PhD candidates. 

I have also worked with a number of industry partners including: RNIB, Aardman and Fictioneers, The Democracy Box, and IJPR. 

I'm currently writing a sole-authored monograph on the rise of graphic horror television in the twenty-first century, examining the post-TV landscape and diverse transmedia practices to be published with Amsterdam University Press.

Pure Profile Link

Skills And Qualifications

  • HEA/Advance HE Fellow



Publications And Past Projects

  • Research Fellow: Audience Research Audience of the Future project working in collaboration with Fictioneers on the Wallace and Gromit Big Fix Up.
  • Research Assistant: Sensory Impairment and Digital Technology Engagement, Swansea University (UK)/RNIB (UK)
  • Committee Board Member: Making Media Collaborative (AHRC), Cardiff University (UK)/Whitchurch College (UK)
  • Rendell. J. (2018). ‘Bridge Builders, World Makers: Transcultural Studio Ghibli Fan Crafting’. East Asian Journal of Popular Culture. 4(1), pp:93-110.
  • Rendell. J. and Denison. R. (2018). ‘Introduction – Studio Ghibli: The History, Aesthetics and Cultural Impact of Japan’s Most Famous Animation Studio’. East Asian Journal of Popular Culture. 4(1), pp:5-14.
  • Rendell. J. (2019). ‘Black (Anti)fandom’s Intersectional Politicization of The Walking Dead as a Transmedia Franchise’. Transformative Works and Cultures. 29.
  • Rendell. J. (2019). ‘A Picture is Worth a Thousand Corpses: Audiences’ Affective Engagement with In the Flesh and The Walking Dead Through Online Image Practices’. Participations: International Journal of Audience Research. 16(2). pp:88-117.
  • Rendell. J. (2020). ‘Staying In, Rocking Out: Online Live Music Portal Shows During the 2020 Coronavirus Pandemic’. Convergence: The International Journal of Research into New Media Technologies. pp:1-20
  • Rendell. J. (2021). ‘Tracing Terror-Bytes: Ring: Saishusho as Japanese TV Horror, Online Transcultural J-Horror Fan Object, and Digital Only-Click Television'. In Abbott. S. and Jowett. L. (eds). Global TV Horror. Cardiff: University of Wales. pp:215-23
  • Rendell. J. (2021). ‘“I am (Not) Major”: Anti-fan memes of Paramount Picture’s Ghost in the Shell Marketing’. New Review of Film and Television Studies. pp:1-27