Elizabeth Lloyd-Parkes
- Senior Lecturer in Marketing and Supply Chain Management
- Faculty of Business and Creative Industries
- Uwch Ddarlithydd mewn Marchnata a Rheoli'r Gadwyn Gyflenwi
- Cyfadran Busnes a Diwydiannau Creadigol
- elizabeth.lloyd-parkes@southwales.ac.uk
- (01443) 6 54179
- B25
About Me
Marketing academic interested in consumer behaviour, storytelling, autoethnography and innovative, qualitative research
Skills And Qualifications
- Marketing
- Consumer behaviour
- storytelling in and for business
- autoethnography
- qualitative research
Interests
Responsibilities
- marketing of self
- thanatourism
- the child consumer
- researching the child participant
