Elizabeth Lloyd-Parkes

  • Senior Lecturer in Marketing and Supply Chain Management
  • Faculty of Creative Industries
Elizabeth Lloyd-Parkes

About Me

Marketing academic interested in consumer behaviour, storytelling, autoethnography and innovative, qualitative research
Pure Profile Link

Skills And Qualifications

  • Marketing
  • Consumer behaviour
  • storytelling in and for business
  • autoethnography
  • qualitative research



  • marketing of self
  • thanatourism
  • the child consumer
  • researching the child participant

Publications And Past Projects